ClientDine
SkillsBranding and Identity,
SkillsWeb Ux/Ui

Dine

I sat down with Tolu, and the brief handed to me is to create a brand identity for a new food delivery company to be launched in Nigeria, we talked about the ideas over breakfast on a Saturday morning with clear heads and minds towards the direction of the branding, I took time out to ask Tolu about his goal, values and the vision of the brand, also i got to know his initial ideas, we went trough brainstorming and I was able to advice

I was given creative freedom over the brand aesthetic, and I focused on solving problems whilst creating a delightful brand identity, in order to stand out from the brands already in Nigeria, the goal was to create a branding that emulates the act. I designed the logo based on this with food components such as plates, knife, forks and spoon composing these to form a motorcycle in delivery (this was also my client preferred choice from a number of options) we created variations from this logo from my clients request, the other questions we had to answer was creating a visual identity that stands out in an already vibrant city like Lagos, so we worked on colours that compliment the vibrant nature of Lagos, we used a gradient to structure the identity, staying in control of the design we created an idea of a vibrant eye catchy and strong brand identity for DINE, The Client was pleased with the overall outcome

Logo variations

Poster

Stationeries

Delivery packaging

Delivery uniform

Mobile App

Tablet UI

Web UI